Field Backdrop - Sierra Nevada
Official Brand Guidelines • #6c3267 Edition
AFRICA SERVICES & LATIN AMERICA BASE

The Visual Identity of AFSLAB

Anchored in #6c3267 Royal Plum across Africa Services & Latin America Base. Built as an authoritative corporate identity supporting frontline humanitarian operations, research analysis, and community networks across Sub-Saharan Africa and Latin America.

Download #6c3267 Asset Kit Testing Sheet Favicon QA
#6c3267 Hero Royal Plum
2×3 Block Grid Standard
100% Vector Precision
AFSLAB Master 2x3 Block Logo
Stage Background:
01 / Construction

Anatomy & Proportional Grid System

The AFSLAB mark is constructed on an exacting 2×3 typographic modular grid. Toggle the mathematically aligned construction matrix and 1X exclusion clearance below to inspect how geometric weight and optical harmony are achieved.

AFSLAB Anatomy COL 1 COL 2 COL 3 F-L UNIFIED STEM GLOBE Ø 484px ▲ 1X CLEARANCE (126px = STEM WIDTH) ▲ ▼ 1X EXCLUSION BOUNDARY ▼ ◀ 1X MARGIN ◀ ▶ 1X MARGIN ▶
1

2×3 Modular Typographic Matrix

Top tier features 'a', 'f', 's'. Bottom tier features the globe quadrant with Africa and Latin America, 'l', 'a', 'b', creating an authoritative, balanced square block footprint.

2

The Unified Vertical Spine

The stem of 'f' and the stem of 'l' align with zero lateral offset, forming a singular vertical backbone connecting the upper and lower tiers with 126.3px constant stem width.

3

The Cross-Continental Globe

An inverted circular aperture enclosing Latin America on the left and Africa on the right across the Atlantic, visually enshrining Africa Services & Latin America Base.

4

Calibrated Vector Geometry

Optically balanced nodes eliminate near-miss angles and stray artifacts, ensuring razor-sharp reproduction from 16px favicons to physical architecture.

02 / Formats & Governance

Approved Logo Configurations & Usage Rules

AFSLAB uses the 2×3 Block Logo as its singular, universal institutional mark across all mediums. The standalone globe is reserved exclusively for micro scales and app containers.

Master 2x3 Block Logo

1. Master Signature (2×3 Block)

Universal Primary Mark
✓ Universal Mandate:

Mandatory for all touchpoints. Used across corporate email signatures, official letterhead, website navigation, field dossiers, credential passes, and signage. We always use the 2×3 block mark.

Min Height: 32px digital / 16mm print Aspect: 1.31:1
Preview Tone:
Standalone Globe Symbol

2. Standalone Globe Symbol

Micro Scale Mark
✓ When To Use:

Micro Scales & Identity Glyphs. Browser favicons (16px/32px), system tray status icons, security watermarks on certificates, embossed pins, and debossed seal impressions.

✕ When NOT To Use:

Do not use as a replacement for the 2×3 block mark on primary corporate correspondence or official reports.

Min Scale: 16px • Retina Calibrated Aspect: 1:1 Circle
Preview Tone:
Centered App Tile

3. Corporate App Tile (Full Logo)

Centered Mobile Container
✓ Geometric Centering:

iOS/Android Apps & Profile Containers. Features the full Master 2×3 Block Logo in pure white centered with balanced margins inside the #6c3267 Royal Plum squircle tile for iOS, Android, and desktop app environments.

Canvas: 512×512 / 1024×1024 Corner Radius: 22.5%
Preview Tone:

Lockup Decision Matrix — Mandated Usage Governance

Use this reference to ensure compliant mark deployment across all physical, digital, and print collateral.

Touchpoint / Application Mandated Mark Approved Palette Scale & Clearance Rule
Corporate Email Signatures Master Signature (2×3 Block) #6c3267 or Reversed White 60px – 75px height Positioned alongside executive credentials.
Website Header Navigation Master Signature (2×3 Block) #6c3267 (light) / White (dark) 38px – 44px height Paired with title 'AFSLAB' and 'Africa Services & Latin America Base'.
Official Letterhead & Formal Memos Master Signature (2×3 Block) #6c3267 or Solid Black Min 18mm print height Placed top-left with 1X clear space from margins.
Annual Impact Reports & Covers Master Signature (2×3 Block) #6c3267 or Reversed White Min 35mm print height Primary cover hero mark. Clear space must equal 1X stem width.
Field Personnel Badges & Identity Passes Master Signature (2×3 Block) #6c3267 or Reversed White 45mm – 60mm badge width Square block configuration delivers maximum authority on encrypted credentials.
Browser Favicon & App Tiles Standalone Globe Symbol White on #6c3267 Tile 16px / 32px / 48px Centered circular globe mark with Africa & Latin America.
03 / Palette

Color System & Hierarchy (#6c3267)

The AFSLAB identity is anchored by #6c3267 (Royal Plum), accompanied by negative white, architectural solid black, and diplomatic blue. Click any swatch to copy its HEX code.

AAA on White (6.8:1)

AFS Royal Plum

Primary Brand Hero
HEX#6c3267
RGB108, 50, 103
CMYK48, 82, 24, 42
Pantone7658 C
Substrate & Reversal

Negative White

High-Contrast Reverse
HEX#FFFFFF
RGB255, 255, 255
CMYK0, 0, 0, 0
UsePlum Knockouts & Print
Monochrome Standard

Solid Black

Architectural Monotone
HEX#000000
RGB0, 0, 0
CMYK0, 0, 0, 100
UseSingle-Color Print & Fax
Cross-Continental Accent

Diplomatic Blue

Multilateral Operations
HEX#00A3E0
RGB0, 163, 224
CMYK80, 20, 0, 0
Pantone3005 C
04 / Typography

Brand Typefaces: Corporative Alt & JetBrains Mono

The AFSLAB typographic system pairs Corporative Alt for architectural brand authority and display titles with JetBrains Mono for technical telemetry, operational placards, and data specifications.

Corporative Alt

Primary Typeface • Latin Extended • Weights: 100 Hair to 900 Black

format('opentype') • Local OTF
Black Weight 900
AFSLAB — Africa Services & Latin America Base
Bold Weight 700
Frontline Field Coordination & Protective Logistics
Medium Weight 500
Authoritative Corporate Shielding Across Displaced & Vulnerable Fellowships
Regular Weight 400
Bridging cross-continental relief, emergency medical supply routes, and pastoral legal support.
Light Weight 300
ABCDEFGHIJKLMNOPQRSTUVWXYZ • abcdefghijklmnopqrstuvwxyz • 0123456789

JetBrains Mono

Secondary / Technical • Fixed Pitch • Weights: 400 Regular to 700 Bold

Google Fonts • Monospace Standard
Bold Weight 700
EXPEDITION TELEMETRY // DISPATCH • CODE: LAB-7702-X
SemiBold Weight 600
SUBTITLE SPECIFICATION: JETBRAINS MONO 600 UPPERCASE (0.08em TRACKING)
Medium Weight 500
ABCDEFGHIJKLMNOPQRSTUVWXYZ • abcdefghijklmnopqrstuvwxyz • 0123456789
Regular Weight 400
Applied strictly to metadata tags, operational placards, tracking codes, and data readouts.

Interactive Type Playground

Test any operational directive, field tag, or memo title in Corporative Alt or JetBrains Mono.

40px
AFSLAB — Africa Services & Latin America Base
05 / Photographic Governance

Field Photography & Logo Placement Logic

Rigorous mathematical and compositional logic governs where the AFSLAB mark is anchored across documentary imagery. Placement is determined by luminosity contrast, rule-of-thirds balance, and human subject dignity margins.

Landscape, Nuba Mountains, Sudan
AFSLAB Master 2x3 White
AFSLAB REGIONAL BRIEFING
Nuba Mountains, Southern Kordofan, Sudan
Regional Corridor
Nuba Mountains Corridor, Sudan
Mother with child, Nuba Mountains, Sudan
AFSLAB Logo
Nuba Mountains, Sudan
Anchor: Bottom-Left

Lower Ground Plane & Facial Protection

Placement Logic: Reversed white mark anchored strictly at the bottom-left ground shadow (luminance ≤ 12%). A mandatory 2.5X clearance perimeter keeps the mother and child's facial expressions and emotional focus completely unobstructed.

Child holding candle, Ethiopia
AFSLAB White
Addis Ababa Highlands, Ethiopia
Anchor: Top-Left

Deep Masonry Shadow Contrast

Placement Logic: Upper-left placement leverages deep negative shadow space on textured masonry (luminance ≤ 14%), positioned diagonally opposite the candle flame in the lower right to avoid optical flare and achieve razor-sharp contrast.

Women singing in church, Ethiopia
AFSLAB Logo COMMUNITY FELLOWSHIP
Highland Assemblies, Ethiopia
Anchor: Bottom-Right

Squared-Round Container in Active Scene

Placement Logic: In active congregational scenes where overlapping white garments create high visual frequency, the white mark is mounted inside a dark squared-round placard (border-radius: 6px) in the bottom-right foreground to preserve 100% silhouette clarity.

Somali girl with camels
AFSLAB Plum
AFSLAB
FIELD OPERATIONS
Arid Pastoralist Route, Somalia
Anchor: Top-Right

High-Key Sunlight Placard Containment

Placement Logic: In intense equatorial direct daylight where white marks wash out over sand, the #6c3267 Royal Plum mark is anchored in the upper-right open sky enclosed in an opaque white squared-round placard to prevent contrast washout.

Workers praying in San Juan Ozolotepec
AFSLAB White
San Juan Ozolotepec, Oaxaca, Mexico
Anchor: Bottom-Left

Lower Floor Plane Shadow Alignment

Placement Logic: Anchored in the lower-left floor shadow plane below the circle of praying men. Keeps the focal prayer space clear, maintains sacred solemnity, and avoids all bowed heads with strict 2.5X facial clearance.

Sierra Nevada de Santa Marta, Colombia
AFSLAB Master 2x3 Block
Sierra Nevada de Santa Marta, Colombia
Anchor: Top-Left

Upper Sky Mountain Gradient Placement

Placement Logic: In expansive geographic mountain photography, the Master 2×3 Block mark in white is anchored in the upper-left open sky gradient, providing balanced compositional weight without obstructing ridgelines.

Sunday church service at Nueva Church, Oaxaca
AFSLAB White
Nueva Church, Oaxaca, Mexico
Anchor: Bottom-Left

Interior Sanctuary Pew Shadow Alignment

Placement Logic: Direct white knockout mark anchored in the bottom-left corner against dark polished wooden pews (6:1 contrast ratio), preserving warm ambient interior lighting while leaving the sanctuary aisle unobstructed.

Shalom trauma centre compound
AFSLAB White
SHALOM CENTRE
AFRICA REGION
Shalom Trauma Facility, East Africa
Anchor: Top-Left

Compound Infrastructure Orientation

Placement Logic: Anchored in the upper-left sky above the facility compound gate inside a dark squared-round placard (AFRICA REGION), establishing clear institutional presence while keeping gate access unencumbered.

Remote forest transit
AFSLAB White
Remote Forest Transit, Latin America
Anchor: Top-Left

Dense Canopy Foliage Isolation

Placement Logic: Anchored in the upper-left forest canopy with a subtle directional drop shadow (0 3px 10px rgba(0,0,0,0.85)) to cleanly separate the geometric letterforms from complex organic tree leaves.

Four Core Principles of Logo Juxtaposition

Mandatory technical protocols governing mark placement across all field documentation:

1. Contrast Ratio (≥ 4.5:1)

Always use the reversed white mark on dark imagery. Never place a plum or black mark directly on dark photographic regions without an opaque white container.

2. Face Protection Perimeter

Strictly forbidden to overlay the mark across human faces, children's expressions, or pastoral circles. Maintain a minimum 2.5X clearance perimeter at all times.

3. Frosted Badges for High Detail

If the photo background contains intense daylight or crowded white garments, mount the logo inside an acrylic glass pill with backdrop blur for edge isolation.

4. Edge Margin (1.5X)

Anchor the mark in upper or lower corners with a minimum padding of 1.5X the stem width from photographic boundaries to prevent clipping.

06 / Graphic System

Brand Graphic Elements: Lower Thirds & Field Titles

Derived directly from AFSLAB field photography across Africa and Latin America, our secondary graphic elements provide technical authority, geographical provenance, and human subject reverence through calibrated broadcast lower thirds, telemetry titles, and frosted container placards.

Editorial & Documentary Standard

1. Master Broadcast Lower-Third Banner

Anchored across documentary video briefings, presentation hero slides, and regional field dossiers. Combines the pristine white 2×3 Master Signature with an architectural vertical divider and two-tier typography.

Lower-Third Height: 72px • 2px Divider
Field Backdrop
AFSLAB Master White
AFSLAB REGIONAL BRIEFING
Nuba Mountains, Southern Kordofan, Sudan
PRIMARY TITLE Corporative Alt 800 Bold, uppercase tracking 0.04em, pure white with drop-shadow.
SUBTITLE JetBrains Mono 600, uppercase letter-spacing 0.08em, tinted in Soft Plum or Latin Blue.
STRUCTURAL DIVIDER 2px solid hairline at 35% white opacity, 100% matched to logo height.
Field Photo Metadata

2. Photo Title & Subtitle Lockup

The standardized title card structure accompanying documentary photography across the dossier:

Sierra Nevada de Santa Marta, Colombia

Atmospheric Sky Gradient Grounding

Placement Logic: In expansive geographic photography, the Master 2×3 Block mark in white utilizes natural sky gradients for balanced weight and maximum visibility.

Icon: 14px Globe Reticle • Header: Corporative Alt 800 • Body: Inter 400
Compositional Framing

3. Lower-Third Scrim & Horizon Bar

Directional gradient scrim applied strictly to the lower 35% of photos, creating a rock-solid contrast anchor:

Colombia
Regional Corridor
Sierra Nevada Highlands, Colombia
AFSLAB
Scrim: linear-gradient(180deg, transparent 40%, rgba(11,14,20,0.88) 100%)
Field Compound Placards

4. Frosted Placards & Squared-Round Containers

Used in high-frequency photo environments (such as field compound signage and route stations) to insulate the brand mark from visual clutter with architectural squared-round frosted containers.

Squared-Round: 6px Radius • Backdrop Blur: 14px
AFSLAB
SHALOM CENTRE AFRICA REGION
Field Compound / Medical Unit
AFSLAB
AFSLAB FIELD OPERATIONS
High-Key Daylight / Arid Expeditions
AFSLAB
BOGOTÁ BASE LATIN AMERICA BASE
Regional Coordination Headquarters
07 / Corporate Suite

Corporate Identity & Email Signatures

Official AFSLAB correspondence uses the 2×3 Block Signature in #6c3267 Royal Plum for executive email signatures and official stationery.

Standard Corporate Email Signature

Fully responsive HTML table format using the Master 2×3 Block mark, compatible with Outlook, Apple Mail, and Gmail.

Download .html
08 / Governance

Clear Space Formula & Scale Governance

To maintain visual prominence and legibility, the AFSLAB mark must always breathe. The exclusion perimeter is strictly derived from the 1X vertical stem width.

The "1X" Stem Width Formula

The exclusion perimeter is defined as 1X, which equals the exact width of the vertical pillar in 'f' and 'l' (126.3px proportional). This formula dynamically scales across all digital and print displays.

Clear Space Sample
Margin = 1X (Stem Width)

Minimum Reproduction Scales

Do not reproduce below the minimum dimensions specified below. At sub-24px scales, switch exclusively to the Standalone Globe Symbol.

Master Signature 2×3 (Digital): 32px height
Master Signature 2×3 (Print): 16mm height
Standalone Globe Symbol (Favicon): 16px height (Retina 32px)

Scale Ladder (64px to 16px Micro Scale)

64px 64px
48px 48px
32px 32px (Min 2×3 Block)
24px 24px (Globe)
16px 16px (Favicon)
09 / Integrity

Logo Misuse & Prohibited Treatments

To maintain institutional credibility, the logo must never be altered, distorted, or reconfigured. Review these anti-patterns:

Don't Distorted

Do Not Distort Aspect Ratio

Never stretch, squash, or compress the 2×3 block mark disproportionately.

Don't Drop shadow

Do Not Add Unapproved Effects

Never apply heavy drop shadows, neon glows, bevels, or bright colored outlines.

Don't Rotated

Do Not Rotate or Tilt

Always orient the mark on an exact zero-degree horizontal baseline.

Don't
Busy BG

Do Not Place on Busy Patterns

Never overlay on clashing patterns or uncontrolled photos without a frosted pill container.

Don't
Crowded NGO!

Do Not Encroach Clear Space

Never attach external taglines or competing icons inside the 1X exclusion margin.

Do Correct

Use Clean Vector Assets

Always use official 2×3 block master vector files in #6c3267, White, or Solid Black.

10 / Production Assets

Production Asset Download Center

Ready-to-deploy vector and raster asset files including the #6c3267 Royal Plum master suite, solid black, and centered app containers.

Master Logo (Royal Plum #6c3267)

afslab-mono-6c3267.svg • 2×3 Block

Primary corporate mark in #6c3267 for reports, stationery, and light backgrounds.

SVG PNG

Master Logo (Negative White)

afslab-white.svg • 2×3 Block

High-contrast white knockout mark for #6c3267 backgrounds and photographic overlays.

SVG PNG

Master Logo (Solid Black)

afslab-black.svg • 2×3 Block

Architectural single-color solid black mark for monochrome print and formal documentation.

SVG PNG

Standalone Globe Symbol

afslab-symbol.svg • Micro Glyph

Circular globe glyph containing Africa and Latin America for stamps, favicons, and seals.

SVG PNG

Corporate App Tile (Full Logo on #6c3267 Squircle)

afslab-app-icon.svg • Mobile & Docks

White circular globe centered on rounded #6c3267 squircle tile for mobile and desktop docks.

SVG 512px PNG

Favicon & Email Signature Kit

favicon.ico + email-signature.html

Multi-resolution 16/32/48px favicon.ico, Apple Touch Icon, and corporate email signature.

Favicon.ico Signature HTML
Copied to clipboard!